Friday, August 3, 2012

Renault to increase monthly production of Duster

Renault Duster SUV has proved to be a lucky charm for the French car maker. The SUV has done what was expected from it, the SUV has garnered good response for itself within first few weeks of the launch. Until now we had the booking figures of Duster that hinted that the SUV has roped in 8000 bookings in India, however the fresh reports have suggest something else. According to the fresh reports Renault Duster has grabbed 10,000 bookings in India which means that it has hit the bull?s eyes. Renault had been craving for success in the domestic market and after waiting for almost a year and launching three cars, Renault Fluence sedan.

Renault Koleos and Renault Pulse, the French car maker has finally struck a chord with the Indian customers. Surging demand for the compact SUV implies that the car maker is going to rev up the production of the SUV to meet the out stripping demand. Ramping up production of Renault Duster SUV will also help the car major to keep the waiting period in control. This could again work in the favour of Renault Duster as its arch rivals Mahindra Scorpio and Mahindra XUV 500 have a long waiting period.

Renault Duster is launched at a time when the Indian car market is going through a rough phase due to several reasons that include slowing economy, sky rocketing interest rates along with spiralling petrol prices. Competitively priced SUVs have managed to do well in the domestic market and Renault Duster too is doing pretty well in the Indian car market. Launched with introductory price tag, the SUV is doing fine for now, however if the prices are increased in future, things might change. Therefore it remains to be seen if the SUV would continue to do well if Renault Duster price is increased a tad.

The huge number of bookings seems to work in Duster?s favour as a large number of SUVs can be seen running on the Indian roads. This could turn out to be a good marketing strategy. Such kind of strategy is used by car makers like Maruti and Mahindra who launch their cars with introductory prices and raise the car prices once they become popular in the Indian car market. Launching cars with introductory prices helps in making the car popular among the customers, however once the product becomes popular the prices are hiked.

Renault too has planned something similar for its new compact SUV Duster. The SUV is a good option for the people living in cities. Renault Duster has a high ground clearance, compact dimensions and it gives comfort of a sedan. The SUV is available in both petrol and diesel engine options which are proffered in two states of tune. The SUVs come with five and six speed gearbox. The Duster SUV can comfortably accommodate five people inside the cabin, however Renault Dealers can install two jump seats in the boot and can accommodate two more people which is very convenient.

Read Renault Duster Reviews on carkhabri.com review section. Also go through Renault Duster Pictures available on Renault Duster photos gallery.

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Source: http://www.articlesbd.com/articles/221466/1/Renault-to-increase-monthly-production-of-Duster/Page1.html

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